New Endemol show is like Big Brother, except social media popularity decides winner

Reality producer Endemol is pitching a new reality format at Mipcom this week that combines Big Brother with social media.

As part of its slate of multiplatform, hybrid series, Endemol has the oddly titled Zoom, which C21 Media reports “aims to fuse social media and traditional television. Five contestants are made to stay at home while being filmed 24 hours a day with a ‘Social Community Index,’ a popularity aggregator compiled through social media sites like Twitter and Facebook, deciding … their fates.” Other reports suggest all five contestants would be locked in the same house, not by themselves at home, which would be a boring show.

That sounds interesting, but I think back to season one of Big Brother when viewers voted out all of the interesting, controversial people. I have no doubt that if we got to vote on Survivor Samoa, Russell would have been gone in the first week or two, and as much as he drives me insane, I know that the season would have been far less interesting.

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.