51Minds, the production company behind the Flavor of Love franchise, The Surreal Life, and other series has apparently lost its mind, as it will produce a show for E! called Bridalplasty that is a competition between women who are about to get married and want plastic surgery.
This ridiculous-sounding series–NPR’s Linda Holmes called it “the worst idea for a television show that I have ever heard,” and it’s hard to disagree–is hosted by plastic surgeon Dr. Terry Dubrow and Shanna Moakler. Here’s how an E! press release defines the new show, which will debut Nov. 28 and is executive produced by Giuliana Rancic and 51 Minds’ Mark Cronin and Cris Abrego:
“‘Bridalplasty’ brings together engaged women who are seeking complete image transformations before their big day — they want the dream wedding AND the dream body to go along with it. These brides-to-be are willing to do whatever it takes to beat the competition in order to get that perfection. Throughout the show, as they put together their dream wedding, each week one lucky bride will also get one piece of her dream body — going under the knife for one of the surgeries off her ‘wish list.’ The last bride standing will have the opportunity to have an extreme plastic surgery makeover and win a wedding fit for the stars where she will unveil her shocking new look for the very first time to the man that she’s about to marry.”
So Bridalplasty is The Swan multiplied by every awful WeTV wedding series, with the addition of the class and quality E! brings to its reality series.