Brad Goreski quits Rachel Zoe, which means her Bravo show should now die

Brad Goreski, the weeping assistant who starred in Bravo’s The Rachel Zoe Project since the first season, is leaving the stylist’s employment, and thus presumably will no longer be featured on the series–if it even returns for a third season.

Brad told People, “I love Rachel and she’s taught me everything I know. But there’s a point where either I do it now or I’ll never know what it’s like to spread my wings and soar.” Rachel said he’s leaving on good terms: “We couldn’t stop hugging and we couldn’t stop crying. He did this with such class and elegance. And I get it. I just told him, ‘I’m here for you always.’”

That does leave the door open for him to appear on the show, but it doesn’t really matter: the show sucks now. Bravo’s Rachel Zoe Project started as a fun docudrama. It was nearly unwatchable in its third season, which ended last week. I think that’s directly attributable to two things: the absence of the last employee Rachel lost, Taylor Jacobson, and Kelly Cutrone’s Kell on Earth, which is a significantly better workplace series.

Taylor’s firing consumed the start of the season, but Rachel and company were nothing but vague about why she left. And they say they’re better off without her and don’t want to talk about her yet they can’t stop talking about her, and it’s the kind of hypocrisy I’d expect from a Big Brother houseguest. “I can’t say anything because I’m too busy taking the high road,” Rachel said in the second episode, and of course she is doing the exact opposite by saying such a thing. After Rodger then discussed not discussing Taylor by using a negotiating with terrorists metaphor, I deleted the episode from my DVR.

I kept watching for some reason, but there wasn’t much to watch except Rachel’s excessive and not-very-amusing, extreme self-absorption. The other thing is that Taylor actually provided a necessary counterpoint to the freakishness, and seemed like a stand-in for viewers’ skepticism, never mind the way she’d call people on their shit and throw fun temper tantrums.

Eventually, the show tried to turn Rodger into a villain, because they realized that they needed something. But his “I’m a straight guy, let me watch football” thing isn’t interesting. Brad didn’t add much of a counterpoint to Rachel, and was far more annoying this season than he was earlier. But without him and especially without Taylor, it’s going to be the self-absorbed Rachel Zoe show, and no one needs that. Time for The Rachel Zoe Project to die.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.