Survivor, Ethan Zohn raise money for Stand Up to Cancer; CBS airing PSAs with cast members

Survivor Africa winner and cancer survivor Ethan Zohn has become the spokesperson for the CBS show’s new effort to raise money to fight cancer. That effort will include PSAs, such as the one below, that feature cast members besides Ethan including Rupert Boneham, Amber Brkich-Mariano, James Clement, Colby Donaldson, Cirie Fields, Russell Hantz, Jerri Manthey, Rob Mariano, Jenna Morasca, Parvati Shallow, James “JT” Thomas, Sandra Diaz-Twine, Benjamin “Coach” Wade, and Tom Westman.

The show “has formed a unique, long-term alliance with Stand Up To Cancer (SU2C), a grassroots movement raising much-needed funds for groundbreaking cancer research,” according to a press release. A “PSA campaign driving viewers to the Survivor SU2C donations page will launch tonight and run throughout the year,” the network said, noting that “One hundred percent of all contributions will go directly to research.”

Ethan appeared on The Early Show (where else?) today to announce the partnership, and is also blogging on SU2C’s site.

In a press release quote, executive producer and creator Mark Burnett said, “My father is a cancer survivor and my mother died of cancer so this cause is very important to me. I’m proud of CBS and the Survivor family for making this happen with SU2C.”

Here’s one of the PSAs:

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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.