Project Runway‘s eighth season is currently in production in New York City, and when it debuts July 29, Lifetime will air 90-minute episodes of the show each week.
Heidi Klum explains this change by telling the AP, “We did get always a few complaints from people that they wanted to see a little bit more, which we were obviously very excited about. So now we have half an hour more.” The AP says that extra time will “include ample tears and ambulance visits for three contestants who collapsed on the set.”
I think the key phrase here is “few complaints”; was there really fan outcry for another half-hour? In its post-peak, Lifetime incarnation, the show kind of drags anyway, and what the hell is it going to do with 30 more minutes?
Other shows have had varying degrees of success with adding additional time for the entire season (rather than just, say, for a premiere or finale). On NBC, super-sizing The Celebrity Apprentice has mostly worked, whereas Biggest Loser is so padded it’s barely watchable.