Celebrity Apprentice finale ratings up, even against Lost’s finale

Ratings for The Celebrity Apprentice 3‘s two-hour finale on Sunday were up despite competition from the series finale of Lost, making it the second highest-rated finale in the celebrity edition’s history. Interest in Bret Michaels’ health probably contributed to the increase in viewers.

The finale was watched by 9.3 million viewers, and it had “the highest 18-49 rating for any telecast of ‘The Apprentice’ since Sunday, March 1, 2009 (the premiere of last year’s cycle of ‘Celebrity Apprentice’) and the biggest overall viewership for any ‘Apprentice’ since Thursday, March 27, 2008 (the finale of that cycle of ‘Celebrity Apprentice’),” according to an NBC press release. Only about 8.7 million people watched Joan Rivers win last year, though that was down significantly from the first season’s Thursday finale.

This year, in the last half hour, viewership peaked to 10.312 million viewers, rather close to Lost’s 13.087 in the 10:30 half-hour, according to TV By the Numbers, which points out that the finale “was up 48% vs. last week, scoring a 3.4 adults 18-49 rating, that’s also up 10% vs. last season’s finale, and the best ratings of the three Celebrity Apprentice finales to air on a Sunday.”

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.