Sarah Palin’s Alaska preview leaves ad buyers, Discovery employees laughing, snickering

A preview for Mark Burnett and Sarah Palin’s TLC reality show was shown to ad buyers, and the reception was extremely poor, according to a report.

An anonymous Discovery Communications source told The Huffington Post that “the whole thing [was] comical” and “When the promo was over, people (employees and buyers) were rolling their eyes, snickering, and even laughing. People were laughing and it’s not even a comedy. No one took it seriously.” Thus, it will get “a crappy time slot” and “Bottom line everyone thought it was a new all time low for Discovery. My guess is the show is going to tank big time.”

That will thrill critics, such as Working Assets’ CREDO, which has started a petition that says, in part, “Sarah Palin’s anti-nature crusade as governor makes her extremely unsuitable to host a show in your lineup. I urge you to cancel the show before it airs.”

But cancellation may not be necessary: Considering that Sarah Palin’s recent Fox News Channel special got low ratings on Fox News, of all places, this could end up as a spectacular disaster for Discovery and its network TLC, as they’re paying between $6.4 and $9.6 million for eight episodes of the show.

Discovery Channel Insider: Sarah Palin’s Show Is “a New All Time Low for Discovery” [Huffington Post]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.