Two people try to trademark The Situation, including Michael Sorrentino’s brother

Two separate applications to trademark the name “The Situation” have been filed with the U.S. Patent and Trademark Office, including one by Jersey Shore cast member Michael “The Situation” Sorrentino’s brother, who happens to run porn sites.

The Smoking Gun has the documents and reports that “[a] December 28 trademark application (for t-shirts and underwear) was filed by a Las Vegas firm that operates several porn web sites. That business, Naughty Limited, is operated by Sorrentino’s older brother Marc, according to incorporation records.”

The other application was filed earlier, Dec. 11, “by Matthew Hunter, a south Jersey man whose corporation was formed a month prior to his USPTO submission,” and he wants “to put ‘The Situation’ on a variety of cloting items, including bathing suits, underpants, tennis wear, and, of course, tracksuits. It is unclear what, if any connection, Hunter has to Sorrentino,” the site reports.

Situation Wanted [The Smoking Gun]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.