19 Entertainment didn’t want Adam Lambert to appear “too gay” in Out magazine

Although Adam Lambert talked to Out magazine with refreshing honesty about his sexuality and other subjects, but 19 Entertainment, his management and record label, don’t want people thinking he’s “too gay,” and would only let him be on the cover since he appeared in the photo with a straight woman.

Out editor-in-chief Aaron Hicklin wrote his editor’s letter [PDF] in the issue as an open letter to Adam, and pointed out, “It’s only because this cover is a group shot that includes a straight woman that your team [Adam’s “record label and management”] would allow you to be photographed at all–albeit with the caveat that we must avoid making you look ‘too gay.'”

Hicklin adds that Adam’s “interview is gracious and frank” and tells Adam he is “a pioneer, an out gay pop idol at the start of his career. Someone has to be first, and we’re all counting on you not to mess this up. You have to find your own path and then others can follow. We just hope it’s a path that’s honest and true and that you choose to surround yourself with people who celebrate your individuality. The irony is that right now it would be easier to get Kris Allen to do a solo cover shoot for us. But only because he’s straight.”

The Village Voice’s Michael Musto, who published and excerpted from the letter, says they are “trying to re-cloak his sexuality.” And prolific Idol blogger MJ writes, “19’s behavior does NOT surprise me. They’ve got a product they’re trying to sell en masse, and are afraid of offending potential customers. Not to say I think it’s right–I find any sort of attempt to stuff Adam back into the closet unsavory and depressing.”

I agree, but I’m not even sure it makes sense. Is there anyone left on the planet who was going to buy Adam Lambert’s record but, upon seeing him on the cover of a gay magazine at Barnes and Noble, would be so surprised and shocked by his gayness that they’d decide against buying his album? Please.

The Semi-Closety Marketing of Adam Lambert [Village Voice]
Editor of Out Criticizes Adam Lambert’s Management [MJ’s Big Blog]

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