Jon and Kate have lost 62 percent of their viewers since August

Jon and Kate Gosselin’s post-separation “journey,” which TLC has been following since early August, hasn’t been interesting enough to keep viewers around, so they’re fleeing, like Kate would flee to a convention of corporate sponsors, or Jon to a gathering of college cheerleaders.

When the show returned six weeks after a record number of people who watched the divorce episode, some drop would be expected, considering how much attention that got, but the recent drop may be a surprise.

They “[have] lost 62 percent of its audience — from 4.2 million viewers for the half hour show on that night, to the 1.7 million [last] Monday,” The Baltimore Sun’s David Zurawik reports. He notes that “the skid has been steady: from 4.2 million on Aug. 3, to 3.4 million on Aug. 10, to a 3 million on Aug. 17, to the 1.714 million Monday,” although “it does appear that the show might finally be hitting bottom” because “the drop to 1.714 [last] week, is the smallest of the season.”

‘Jon & Kate’ – How low can the TV ratings go? [Baltimore Sun]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.