Lifetime’s Project Runway has the show’s highest-rated premiere ever, up 44% from Bravo

Project Runway‘s first episode away from Bravo gave Lifetime “the highest-rated premiere for the series ever and in the [Lifetime's] 25-year history … and was the highest rated competition reality series premiere on cable this year,” according to a Lifetime press release. Hopefully, Andy Cohen had a few extra shots in his glass when he sat down on his fake apartment set Thursday night, in order to prepare him for the eventual news that the show that made Bravo performed much better once it left its nest for Lifetime.

Overall, an average of 4.2 million people watched, compared to 2.915 million who watched the first episode last fall on Bravo, which is an increase of 44 percent if my math is right. Lifetime also notes that it had “a 28% increase over the series’ season five premiere” among women 18 to 49, who Lifetime loves best, and was “up 32% from the season five premiere” in the number of households that were watching. All of season five averaged 3.58 million viewers on Bravo, and 2.378 million viewers ages 18 to 49.

Before season six finally kicked off, almost a year after it started production, 2.9 million watched the kind of boring all-star challenge, and 1.9 million stuck around for Models of the Runway, which included the new model selection process and footage of the models watching the designer’s elimination backstage, but was otherwise relatively uninteresting.

Lifetime Television’s ‘Project Runway’ Becomes Highest Rated Premiere Ever… [Lifetime press release]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.