Twitter reality show competition pitch published

Twitter received a proposal for a reality show called Final Tweet from an unknown production company, as internal Twitter documents (that TechCrunch acquired and is now publishing) revealed. The reality show proposal is for a Twitter-related reality competition, but this is that’s different than the Amy Ephron-created series that will involve stalking celebrities.

A pitch to Twitter, written as a tweet, says the new show is “an unscripted story where Twitters nationwide participate & help startup teams choose their adventure to their final tweet.” I tried to summarize the show’s full concept and format, but it was too convoluted to make sense of. It seems like a mash-up of The Amazing Race and The Apprentice with the carcasses of some failed reality shows thrown in, like The Rebel Billionaire. (Note to those who have brilliant reality show ideas: Make sure it makes sense before sharing it.)

The letter to Twitter’s partnership services office is signed Cherie Tallett, whose Twitter account says her name is Charissa Robins, of Through the Eyes Productions. Although the proposal has a page that lists big-time production companies such as Bunim-Murray and Magical Elves under “worked with,” it’s not clear what shows, if any, Through the Eyes has produced on its own.

The proposal is interesting, though, because it has everything from a production schedule to a map of locations to a list of the type of people the show wants to cast, complete with a ridiculously childish illustration.

TechCrunch’s Michael Arrington writes that this “looks like a big loser. I hope and assume Twitter turned this down, and fast.”

Final Tweet: The Twitter Reality TV Show Pitch [TechCrunch]

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Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.