The Discovery Channel has renewed its reality series Pitchmen for a second season despite the recent death of its star Billy Mays. The network also said it will re-air its special tribute to Mays next Friday, July 24, at 10 p.m. ET.
In a press release, the network said the series was being renewed “[b]ecause of the success of the series first season, and as a tribute to Mays’ legacy,” and noted that “the Discovery Channel is developing the format of season two with Mays’ son, Billy Mays III, Anthony Sullivan and Thom Beers, CEO of Original Productions.”
It’s not clear if Billy Mays III, Billy’s son, will actually star in the series, or if he’s just consulting, but having a role seems natural: Billy III appeared in Pitchmen, directing an commercial, and wrote on Twitter that he worked today on a Sullivan Productions shoot.