Discovery renews Pitchmen with Billy Mays’ son, Anthony Sullivan “developing” season two

The Discovery Channel has renewed its reality series Pitchmen for a second season despite the recent death of its star Billy Mays. The network also said it will re-air its special tribute to Mays next Friday, July 24, at 10 p.m. ET.

In a press release, the network said the series was being renewed “[b]ecause of the success of the series first season, and as a tribute to Mays’ legacy,” and noted that “the Discovery Channel is developing the format of season two with Mays’ son, Billy Mays III, Anthony Sullivan and Thom Beers, CEO of Original Productions.”

It’s not clear if Billy Mays III, Billy’s son, will actually star in the series, or if he’s just consulting, but having a role seems natural: Billy III appeared in Pitchmen, directing an commercial, and wrote on Twitter that he worked today on a Sullivan Productions shoot.

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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.