Twitter developing a reality show

Twitter, the microblogging service that allows everyone to keep track of everyone else in real-time while begging others to follow them, is developing a reality show.

The series, which “was created by novelist/screenwriter Amy Ephron,” will be about “putting ordinary people on the trail of celebrities in a revolutionary competitive format,” Variety reported. It’s unclear if those will be real or fake celebrities, because Twitter is full of both, like rumor-spreading fake Jeff Probst.

It will be produced by Brillstein Entertainment and Reveille, the production company behind both The Biggest Loser and The Office. Brillstein’s Jon Liebman told Variety, “We’ve found a compelling way to bring the immediacy of Twitter to life on TV.”

However, Twitter co-founder Biz Stone wrote on the Twitter blog (not Twitter itself?) that they “have a lightweight, non-exclusive, agreement with the producers which helps them move forward more freely,” and said that as of right now, “there is no official Twitter TV show.” He also tried to write off the attention by saying, “there are a lot of interesting developments happening in the television space–MTV, G4, CNN, E! and various independent production companies are all leveraging Twitter for fun new projects.”

Twitter, Brillstein develop TV series [Variety]
Twitter Goes Hollywood? [Twitter]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.