Celebrity Apprentice ratings rebound then slip; Trump says regular, celeb editions may air together

Despite airing its best and most insane episode yet, The Celebrity Apprentice 2 lost 1.6 million viewers Sunday night, after rebounding in the ratings last week. It averaged 7 million viewers airing against the Academy of Country Music Awards, Variety reports.

It was also “down 15% in the 18-49 demo from last week,” TV By the Numbers reports. However, Nielsen ratings data compiled on the site shows that by the last half-hour, 8.077 million viewers watched, up from 5.894 million its first hour. By comparison, the second season debut averaged 8.81 million viewers.

Last week, the night before I called the ratings “kind of crap,” it actually rebounded from its consistent third or fourth-place position–which in the 10 p.m. hour means last place, since Fox doesn’t air programming in that hour. ON March 22, 7.29 million people watched, but on March 29, it averaged 8.5 million viewers, which “helped boost the network overall from last week,” TV By the Numbers said. This Sunday, again, it was down to 7 million viewers.

Despite those ratings, the show may be renewed–it’s doing better than other shows NBC has, and improves strongly on its lead-in, the awesome Kings–and there’s still the possible return of the original version, according to Donald Trump, who revealed that the two could air simultaneously.

“NBC actually is thinking of doing ‘The Apprentice,’ and ‘Celebrity Apprentice’ together in one season,” he told the New York Post. He also blames his hair on NBC: “I’ve combed my hair this way for years!” It’s been very good to me — so, no, I have no plans to make a change. The NBC execs love me and don’t want any radical changes,” he said.

Country Music Awards a ratings hit [Variety]
Sunday Ratings: Country Music Awards Plays Over The Competition and Sunday Ratings: NCAA Tourney Lifts CBS To Victory, Fox Captures Youth Demo [TV By the Numbers]
Trump Out of NYC? [New York Post]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.