50 Cent: The Money and the Power debuts tonight

50 Cent’s search for a business mogul debuts tonight at 10 p.m. ET on MTV. On 50 Cent: The Money and the Power, host 50 Cent lets young people compete for $100,000 to seed a business. It’s based upon his forthcoming book The 50th Law, which he wrote with The 48 Laws of Power author Robert Greene.

Despite having its 14 wannabe entrepreneur contestants compete in book smarts versus street smarts teams and assign team “bosses,” 50 Cent insists the show is not a clone of The Apprentice. “Immediately when you say a reality show that has a business spin to it, they think ‘The Apprentice,’ and the difference is these people don’t actually want to work for me. They have their own business ideas that they created and they’re competing for $100,000 in seed money,” he told the AP.

In other words, it’s more like the UK’s Dragon’s Den, which is coming to the States and follows people asking for investments in their businesses.

But since it airs on MTV, it’s also nothing like that, as this clip labeled “girl fight” indicates. Although the trailer makes 50 Cent seem kind of low-key and even boring as a host, it may be underselling him, because at its end, he delivers a great line: “You have one more chance. In hell. Get the fuck out of here.”

50 Cent: The Money and the Power [MTV]
50 Cent has business-centered reality show on MTV [AP]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.