Bravo sued over “copycat shows,” lack of Project Runway promotion

The Weinstein Company has filed a countersuit against NBC Universal and Bravo, claiming that the network’s “copycat
shows” and failure to promote Project Runway 5 hurt the show.

According to The Hollywood Reporter, “the Weinstein Co. claims Bravo intentionally refused to promote Season 5 of the reality series because of the move and is seeking unspecified damages. TWC said some of the things Bravo did to sabotage the ratings and value of the show included changing the show’s airtime; running a small number of ads; creating ‘mundane and unappealing’ ads; providing little information for the press about the season premiere; and revealing spoilers about future episodes.”

Bravo’s shitty treatment of the show was well-publicized, although ultimately more people watched the fifth season than any other.

In addition, TWC “also alleges that when Bravo began to suspect that the show might move to a rival network, it created ‘copycat shows’ based on the ‘Runway’ format,” according to the paper. That was previously cited as the reason TWC moved the show to Lifetime.

In a statement, NBC Universal said they “categorically disagree with the Weinstein’s Co.’s assertions,” and cited the fifth season’s ratings as evidence it did no wrong.

Weinsteins strike back at Bravo over ‘Runway’ [Hollywood Reporter]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.