CW says Top Model’s lowest-rated debut ever is “fierce”

America’s Next Top Model 11 debuted last night, and despite Tyra’s imitation of a moose and the faux Star Trek theme, Tyra and company were watched by 3.5 million viewers, an all-time low.

The show was “down 11% from last February’s cycle, and down 32% from last September in the adult demo” and overall the “lowest-rated premiere since the show debuted in 2003 on UPN,” according to The Hollywood Reporter.

But you’d never know that reading The CW’s press release. It says that despite “tough competition” the series “ranked first on Wednesday with the network’s target young female audience.” But it then goes on to note how it tied in most of those demos: women 18 to 34 and 12 to 34; it only won “female teens.” And The CW is also excited that it “gained momentum through its premiere night,” adding 11 percent more viewers in the second hour, which was the first real episode.

‘Top Model’ premiere drops; ‘Bones’ steady [Hollywood Reporter]
America’s Next Top Model Stays Fierce in the Face of Tough Competition [CW press release]
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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.