Amazing Race 13 advertising is on roofs near LAX and online boarding passes

The Amazing Race‘s thirteenth season is being advertised in a place where travelers gazing out windows of airplanes are likely to see it: on the rooftops of buildings near LAX. The largest building has the show’s logo, while the smaller ones have “Welcome to the Finish Line” and the premiere date and time.

“We’re right on an active approach path. So we’ve gotten plenty of reports from people who have seen it. It organically fit ‘The Amazing Race,’ and we thought it would be a fun thing to do,” CBS marketing executive George Schweitzer told Variety, which has a picture of the ad. In a press release, CBS says this represents the network’s “first-ever aerial view network billboards.”

The network is also advertising the show where even more fliers might see it: on their online boarding passes. (See an example.) A company called Sojern that works with six airlines (American, Continental, Delta, Northwest, United, and US Air) announced that in a press release, and said they offer “customized, destination-specific information right on the online and printed boarding pass.”

Sojern’s CEO, Gordon Whitten, says in the release, “The advertisements for ‘The Amazing Race’ exemplify the benefits of boarding pass advertising not only to direct response advertisers but also for brand equity.”

Ooh! There’s nothing like talk of brand equity to get me all hot and bothered for a reality show’s return.

CBS getting physical with ads [Variety]
From Hangers to Hangars [CBS press release]
CBS Teams up with Sojern to Promote ‘The Amazing Race’ on Online Boarding Passes [Sojern press release]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.