Survivor Micronesia made $96.5 million for CBS, compared to $166.6 million for All-Stars

Between its two all-star seasons, Survivor lost about $70 million in value for CBS, and the 16th season, fans versus favorites, was the third-lowest season in terms of advertising revenue.

Those numbers come in a story where Forbes reports on the departure of CBS reality TV executive Ghen Maynard and the network’s failure to find a reality hit beyond its three stand-by shows. The report cites TNS Media Intelligence numbers and notes that Survivor Micronesia, the 16th season and a partial all-stars season, made $96.5 million for the network in advertisements.

That’s “the third-lowest total since its debut,” according to Forbes. Compared to the 10th season, Survivor All-Stars, that’s significantly less. Forbes calls the 2004 edition “its peak season” and says “the CBS series accounted for $166.6 million in advertising revenue.”

While the show consistently wins its timeslot and ranks in the top 20 shows for the entire year. But while Forbes says it’s a “long-standing hit,” the magazine says the show is “hardly the boost it once was,” and “has little to show for itself in reruns and DVDs.”

For CBS, Reality Bites [Forbes]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.