Makeup artist competition Blush coming to Lifetime

In its increasingly apparent bid to become the next Bravo, which includes its acquisition of Project Runway, Lifetime has ordered a competition between makeup artists.

Blush: The Search for America’s Greatest Makeup Artist “will follow eight aspiring makeup mavens as they compete for the grand prize of a one-year contract as a professional makeup artist with Max Factor, $100,000 in cash and a shot at doing the makeup for a major glossy magazine cover shoot,” according to Variety. The show will have a host, three judges, and a mentor. In other words, it’s pretty much Runway with makeup artists.

The new show debuts sometime in November, and Variety describes it as “a potential companion” to Project Runway 6, which is scheduled to debut that same month.

The network is also planning a spin-off that follows the show’s models outside the workroom and runway, in addition to a docusoap set in Washington, D.C., that is modeled after The Hills.

Lifetime applies ‘Blush’ [Variety]
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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.