The producers of ABC’s The Mole 3 have launched their campaign to save the show–but not from being cancelled this season. Instead, they’re trying to ensure that it gets renewed for a fourth non-celebrity season.
On an extraordinarily rudimentary and amateurish web site, Scott Stone and Clay Newbill write that “[t]he very future of The Mole hangs in the balance. While our core fans have been turning out in droves, the show has been underperforming in the key 18-49 demo.” That, they say, means “the show itself could be facing execution at the end of this season, and this time it might really be fatal.”
They address the show’s timeslot–”Yes, we know, Monday at 10:00 p.m. (9:00 central) sucks for a lot of people. But that’s what we’ve got and we arenâ€™t moving.”–and say that “we still have a chance to show ABC how much people love this show by getting our ratings up for the last five episodes. We did it the first four times we were on the air and we can do it again.”
Stone and Newbill ask fans to do things like “[g]et 10 of your friends to watch the show,” “[o]rganize Mole screening parties every week to get people hooked,” and join the show’s Facebook group.
Perhaps because The Bachelorette 4‘s finale preempted the show last week, a recap episode will air tonight at 9, preceding the first of the final five episodes.