Bravo says it is trying to “protect the secrecy” of Project Runway 5 by ignoring it before the debut

It’s one week until Project Runway 5 debuts, and essentially all we know is that the show is debuting, thanks to some lame promos featuring previous cast members, and that the show is moving to Lifetime next season.

Is that why Bravo is essentially ignoring the show?

And even though its stars talked up the new season to Entertainment Weekly, everyone’s favorite outlet for promoting their shows, Bravo really does seem to have largely forgotten the show. Besides the lack of promos, The Chicago Tribune’s Maureen Ryan notes that it’s “[e]ven more strange” that “[w]e won’t even be finding out who the Season 5 contestants are until Monday — two days before the season premiere.”

A network representative told her that the silence is to “protect the secrecy” of the final season, but that’s also the opposite of what they’ve done for the previous four seasons.

Ryan links to Project Rungay’s speculation that Bravo has given up because the show is leaving the network: “Why should they spend money promoting a brand that’s fleeing to another network? It could well be that they’re just finishing out their contract and not putting much effort into it. We can’t blame them for that, but we really hope that’s not the case.”

With Bravo ignoring the series and Lifetime apparently fumbling it (like the fact that they’re not doing open calls), it seems like–emphasis on the speculation and cynicism–the show’s star may be fading.

Where’s ‘Project Runway’? Invisible, even though a new season begins soon [Chicago Tribune]
The Homos look at Promos [Project Rungay]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.