Kimberly Caldwell will host, Gene Simmons will judge now-delayed CBS series Jingles

Jingles, the upcoming product placement-as-competition series that’s being produced by Mark Burnett, will not air on CBS this summer. While it was scheduled to debut July 27, it’s been held back “indefinitely” because executives “felt they haven’t had enough time to promote” it, TV Week reports.

However, CBS has just announced that Kimberly Caldwell, the co-host of TV Guide Network’s Reality Chat and former American Idol finalist, will host the show. It’s a serious step up for her, and will probably be a complete trainwreck.

In addition, entertainingly obnoxious and extremely overexposed star Gene Simmons will judge the show, CBS announced, along with “advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm,” i.e., two people you’ve never heard of. However, you have heard their work. Kaplan, according to CBS, is responsible for “I’m a Toys ‘R’ Us kid” jingle, while Roehm came up with Dodge’s “Grab life by the horns” tagline.

CBS Postpones Debut of Burnett’s ‘Jingles’ [TV Week]
Rock Legend Gene Simmons Passes Judgment on “Jingles”… [CBS press release]
discussion by

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.