Brody Jenner will use MTV’s Bromance competition to find a new guy for his entourage

Hills star Brody Jenner has been shopping another reality series (that heavily scripted Fox series Princes of Malibu didn’t work out so well), and now he has one: a six-episode dating show in which he’ll select a guy to become his friend. In other words, he’s beaten Paris Hilton to the friend search show punch.

Bromance will be executive produced by Ryan Seacrest and “feature a group of ‘regular guys’ who come to Hollywood and compete in a series of challenges from skydiving to dealing with the paparazzi — in the hopes of ultimately being chosen by Jenner to become part of his entourage,” according to The Hollywood Reporter. The series will apparently be structured like other dating series, although they’ll be eliminated during “‘Hot Tub Elimination Ceremonies’ after which rejected ‘bros’ will be asked to leave the bachelor pad dripping wet in a swimsuit, luggage in hand,” the paper says. In addition, the guys “will have shots at a ‘group date’ and ‘alone time’ with Jenner in every episode.”

By the way, if you want to see what happens when two trade papers write news stories based on the same press release (the media does this so often it makes me cry for journalism), read Variety’s version and The Hollywood Reporter’s version. Neither attributes any information to what’s obviously the exact same source (here’s the press release), and the two stories are so similar it’s embarrassing. Both quote MTV VP Liz Gateley as if they’ve interviewed her (“Brody is the perfect fit for this concept; he is type of guy everyone wants to hang out with”), but they have identical quotations, although THR shaved part of one sentence off. And then there are sentences like these:

THR: “Along the way, contestants will be whittled down via ‘Hot Tub Elimination Ceremonies’ after which rejected ‘bros’ will be asked to leave the bachelor pad dripping wet in a swimsuit, luggage in hand.”

Variety: “Losing contestants will be kicked out of the show’s bachelor pad home base each week in a ‘hot tub elimination ceremony’ — in which the guys will leave in just their swim suit, dripping wet, luggage in tow.”

MTV taps Jenner for ‘Bromance’ [Variety]
‘Hills’ co-star lands MTV series [Hollywood Reporter]
MTV Presents … “Bromance” [MTV press release]
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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.