Bravo announced its slate of new and returning shows on Tuesday, and although they include a July debut of Project Runway 5, its president insists they don’t need their marquee show any more. “Bravo’s continued historic growth is not just about any one show, it’s a consumer-immersed environment. Bravo Media has evolved into a global multi-media company in which we engage with our viewers at every consumer touch point in an effort to be more Bravo, more often, in more places,” Lauren Zalaznick said in a press release.
That’s certainly what I look for on television: “a consumer-immersed environment” from a “global multi-media company.” That’s almost as sexy as their “digital portfolio of assets,” which includes Television Without Pity, the site Bravo recently relaunched and ruined.
Returning series are Kathy Griffin: My Life on the D-List (June 12), Project Runway 5 (July), Shear Genuis (summer) Flipping Out (summer), Million Dollar Listing, The Millionaire Matchmaker, The Real Housewives of New York City, The Real Housewives of Orange County, Tim Gunn’s Guide to Style, Top Chef 5, and Top Design 2 (third quarter 2008).
Two of its new shows are spin-offs of its Real Housewives franchise. The Real Housewives of New Jersey becomes the third housewife series, and will follow “five of the Garden State’s most affluent ladies and the families they run.” And Date My Ex is the Jo De La Rosa and Slade Smiley dating series Bravo ordered a pilot for last fall, and while the network still calls it “a new reality dating series,” the description makes it sound like a docudrama: it “will follow De La Rosa as she looks for love in Los Angeles, where she has moved to pursue a singing career. But as De La Rosa’s suitors will find out, you don’t get Jo without her ex-fianc, Slade.”
The four new series are the previously announced The Rachel Zoe Project, which follows the celebrity stylist; Donatella, which follows Donatella Arpaia “as she deals with the constant challenges of staying on top in the cutthroat culinary world”; Miami Social, which “will follow a successful group of friends who are some of the most connected and interesting young professionals in South Beach; and Tabatha’s Salon Takeover, the previously announced salon makeover series featuring the former Shear Genius contestant.