Celebrity Apprentice finale was Thursday’s #1 show, had NBC’s highest ratings since Nov. 2006

The conclusion of The Celebrity Apprentice, when non-celebrity Piers Morgan won, was the number one show of the night, and brought NBC its highest Thursday ratings since November 2006.

With 12.1 million viewers, the finale was “#1 for Thursday night in adults 18-49, total viewers and other key measures,” NBC said in a press release, citing fast overnight Nielsen ratings. It was the network’s “biggest overall viewership in the time period for a non-sports telecast in 16 months (since November 23, 2006).”

Compared to the sixth season, the show was up “24 percent in 18-49 rating[s], … and 27 percent in total viewers (9.1 million vs. 7.2 million).”

‘The Celebrity Apprentice’ Finale Is Thursday’s #1 Show In 18-49 And Total Viewers… [NBC press release]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.