Project Runway 4 finale ratings down slightly from season three

Christian Siriano’s victory on Project Runway 4 Wednesday was Bravo’s “most watched broadcast ever and the second most watched telecast for the night during the 10 p.m. hour in adults 18-49,” the network said in a press release.

But despite those demographic victories, it was actually watched by fewer people than watched the finale of Project Runway 3, when Jeffrey Sebelia won.

Overall, 5.181 million viewers watched, with 3.754 million age 18 to 49. Last season, 5.363 million watched the finale, which means it’s still the most-watched show in the network’s history.

Bravo notes, however, that the show’s average total viewers throughout the season increased by four percent from last season, from 3.655 million to 3.803 million this year, and among people ages 18 to 49, bumped up 10 percent. In addition, Wednesday night’s finale beat all broadcast networks except NBC in the demo at 10 p.m.

Bravo Delivers ‘Fierce’ Audience for Project Runway 4 Finale and Grows Series 10 Percent vs. Runway 3 [Bravo press release]
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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.