American Idol gets one third of all network TV web site traffic

Traffic to American Idol‘s web site accounted for nearly one third of all broadcast network TV show web sites last week.

“For the week ended Feb. 23, Idol had 24.31% of traffic to all broadcast-network TV-show Web sites, according to Hitwise’s sample of 10 million Web surfers, more than double second-place Deal or No Deal at 9.18%,” Broadcasting & Cable reports. “But by last week (ending March 3), that share swelled to 32.35%, more than triple Deal’s 9.91% and more than all of the other top 10 sites put together.”

In addition, the show’s return “helped double Fox Broadcasting’s online traffic in January compared with December,” according to The Hollywood Reporter. Overall, “Fox had 4.6 million unique visitors in January, up 101% from December, surpassing CBS (4.5 million, down 24%) for the month,” although it got beaten in January by “ABC.com and NBC.com, which had 8.1 million and 7.9 million visitors, respectively.” The Idol site had “an estimated 1.1 million visitors” in January.

American Idol Tops Broadcast-Network-TV Web-Site Ratings, Too [Broadcasting & Cable]
‘Idol’ rocks Fox site [Hollywood Reporter]

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.