Flavor of Love 3 ratings down 8 percent

There may be a good reason for Flavor of Love 3 to be the last season of the show: viewers are tiring of Flavor Flav and his search for love. This season’s ratings are down 8 percent from the second season.

The third season “premiere drew 2.8 million viewers, down from the 3.3 million the show drew in its Aug. 6, 2006, second season debut,” Multichannel News reports. And then “[v]iewership for last Monday’s episode (Feb. 18) dropped to 2.6 million viewers, down from the 3.2 million generated for the second episode of the ‘series’ sophomore season.”

7.5 million watched the second season finale in October of 2006, although the whole “season averaged 3.6 million viewers.” In other words, Flavor of Love 3 has lost about a million viewers from last season.

The show is on Mondays, not Sundays, this time, and Multichannel News reports that “[a] VH1 spokeswoman also said it’s too early to write off Flavor of Love, saying that viewership for past seasons of Flavor consistently build over time as viewers become more familiar with the contestants and as those contestants are ultimately eliminated.”

‘Flavor’ Fades With Nielsens [Multichannel News]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.