Big Brother producers turning off a/c to encourage contestants to strip

Producers for Big Brother 9 will encourage contestants to take off their clothes by turning off the air conditioning.

Executive producer Allison Grodner told TV Guide that “turning up the heat” is “not just a publicity slogan. The house is usually air-conditioned, but no longer. It’s going to get quite hot inside. I think you’re going to see a lot more people taking off their clothes,” she said. Grodner also unveiled the season’s official tagline: “‘Til Death Do You Part.” With the All American Rejects’ song “Dirty Little Secret” being used in promos, many assumed that would be this season’s twist.

Meanwhile, in its official press release announcing the show’s cast, CBS admits that the soulmates might not actually be soulmates at all; they might want to tear each other’s faces off. But that won’t matter. “When this group of 16 singles enters the house, they will be told they are being matched up with their ‘soul mate,’ a stranger who may prove to be their true love or their worst nightmare,” the network said.

It continues, “Whether there is a love connection or not, once paired up, the Houseguests’ life in the game depends on their partner. They must strategize, plot and scheme together as a couple for a chance at the prize. These ‘lovebirds’ will live together as a couple meaning they will sleep in the same bed, hold Head of Household as a couple, be nominated for eviction as a pair, and if the time comes, say their goodbyes together upon eviction.

The network’s web site for the new season is also now live.

Winter Edition of Big Brother Turns Up the Heat [TV Guide]
CBS Reveals the Identities of the 16 New Houseguests Competing in the First Winter of “Big Brother” [CBS press release]
Big Brother 9 [CBS]