Lowe’s pulls ads off Big Brother over Adam’s comments

An advertiser who’s ads don’t “routinely” appear during Big Brother 9 has asked CBS to not air its ads during the show in the future as a result of Adam’s comment about autistic children.

In a statement that appears only on the web site of Autism United, the group campaigning to have Adam “terminated” and the show cancelled, the home improvement store said:

“Lowe’s has strict guidelines that govern the placement of our advertising. Our company advertises primarily in national, network prime-time television programs and on a variety of cable outlets. Lowe’s constantly reviews advertising buys to make certain they are consistent with its policy guidelines. Lowe’s doesn’t routinely advertise on the show “Big Brother” and has taken steps to ensure that our advertising isn’t appearing on future shows.”

When asked about that, “[a] CBS spokesman declined to comment,” according to the New York Daily News.

Because I fast-forward through advertising, I’m not sure if Lowe’s has ever advertised on the show before. And this isn’t the first time a company has pulled its ads from the show–Procter & Gamble did so during season two, according to The New York Times–but I can’t recall any other time an advertiser has pulled their ads because of the show’s content. And that’s surprising, considering how much horrific, offensive shit has come out of that house in nine seasons. Adam’s comments weren’t acceptable, but they were also probably the least offensive among the comments houseguests have made in the past.

Lowe’s Pulls Ads from Big Brother in Response to “Retards” Comments [Autism United]
Lowe’s pulls ads from ‘Big Brother’ [New York Daily News]
CBS Pulls Show Over Concern From P.& G. [New York Times]

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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.