Rupert Boneham starts a record label for reality stars

Rupert Boneham, the tie dye-wearing former Survivor cast member who gets $10,000 per appearance, is starting his own record label.

It’s called I Saw You On TV, and Rupert “started the label to put the spotlight on unsigned artists. Specifically, he’s tapping into the talent pool created by reality TV who have not only the skills but also the personality and familiar face to connect with the public,” People reports.

Three records will be released in May, one of which focuses on reality stars, and they “will be supported by artist tours and more volumes will be announced throughout the year,” People says. And considering that American Idol can’t even sell records or fill tour venues after five months of on-air promotion, this should be wildly successful.

Survivor All Star Starting a Record Label [People]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.