Apprentice 7 still charging up to $2 million for product integration, but now NBC gets a cut

Even though it’s a celebrity edition of the series, The Apprentice 7 will still feature product placement as part of the show’s challenges, and “advertisers are still paying integration fees as high as the $2 million per episode garnered at the height of its popularity,” according to The Hollywood Reporter.

But this season, that money won’t just go to Donald Trump and Mark Burnett, as it did during the previous six seasons. “Trump said the integration fees, which up until this season were split 50-50 between himself and executive producer Mark Burnett, will now be shared three ways, with NBC joining in the mix for the first time since ‘The Apprentice’ launched in 2004,” the paper reports.

Executive producer Mark Burnett said the split has nothing to do with the series’ decline. “The share in advertising is because [NBC co-chair] Marc Graboff is a great negotiator. Believe me, Donald and I would very happily not have given them anything, except in the negotiation, Marc Graboff made it make sense for us. Now we’re working together with NBC ad sales, and the pie should get much bigger for everybody by working together as a team,” he told The Hollywood Reporter.

NBC shares ‘Apprentice’ wealth [Hollywood Reporter]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.