Apprentice 7 still charging up to $2 million for product integration, but now NBC gets a cut

Even though it’s a celebrity edition of the series, The Apprentice 7 will still feature product placement as part of the show’s challenges, and “advertisers are still paying integration fees as high as the $2 million per episode garnered at the height of its popularity,” according to The Hollywood Reporter.

But this season, that money won’t just go to Donald Trump and Mark Burnett, as it did during the previous six seasons. “Trump said the integration fees, which up until this season were split 50-50 between himself and executive producer Mark Burnett, will now be shared three ways, with NBC joining in the mix for the first time since ‘The Apprentice’ launched in 2004,” the paper reports.

Executive producer Mark Burnett said the split has nothing to do with the series’ decline. “The share in advertising is because [NBC co-chair] Marc Graboff is a great negotiator. Believe me, Donald and I would very happily not have given them anything, except in the negotiation, Marc Graboff made it make sense for us. Now we’re working together with NBC ad sales, and the pie should get much bigger for everybody by working together as a team,” he told The Hollywood Reporter.

NBC shares ‘Apprentice’ wealth [Hollywood Reporter]

Survivor San Juan Del Sur's dark cloud is lifted

John Rocker

In its third episode, Survivor San Juan Del Sur improved significantly as John Rocker faced off against an Amazing Race villain. But the Exile Island reward challenge remains a drag on the series.

Why Dick Donato left Big Brother 13

Dick Donato

The Big Brother villain known as "Evel Dick" has finally revealed why he left the show during its 13th season: he learned he was HIV positive.

Also: Dick claims he had no choice but to leave the game.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.