Apprentice 7 still charging up to $2 million for product integration, but now NBC gets a cut

Even though it’s a celebrity edition of the series, The Apprentice 7 will still feature product placement as part of the show’s challenges, and “advertisers are still paying integration fees as high as the $2 million per episode garnered at the height of its popularity,” according to The Hollywood Reporter.

But this season, that money won’t just go to Donald Trump and Mark Burnett, as it did during the previous six seasons. “Trump said the integration fees, which up until this season were split 50-50 between himself and executive producer Mark Burnett, will now be shared three ways, with NBC joining in the mix for the first time since ‘The Apprentice’ launched in 2004,” the paper reports.

Executive producer Mark Burnett said the split has nothing to do with the series’ decline. “The share in advertising is because [NBC co-chair] Marc Graboff is a great negotiator. Believe me, Donald and I would very happily not have given them anything, except in the negotiation, Marc Graboff made it make sense for us. Now we’re working together with NBC ad sales, and the pie should get much bigger for everybody by working together as a team,” he told The Hollywood Reporter.

NBC shares ‘Apprentice’ wealth [Hollywood Reporter]

The Sing-Off loses its star

Ben Folds

NBC's super-fun December a capella singing competition The Sing-Off is returning, but without its star judge, Ben Folds, and only as a two-hour special. Those are really depressing changes for a series that proved itself to be a super-fun show when it returned last December.


A film director talks about becoming a reality TV character

Anna Martemucci

What is it like to have your life turned into reality TV? Director Anna Martemucci, one of the two directors featured on Starz' exceptional reality series, talks about that, the competition, and her collaboration with her husband and brother-in-law.

Plus: How the show's producers tried to keep the $250,000 competition fair.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.