Wednesday’s premiere of Project Runway 4 was Bravo’s “highest rated season premiere ever” in both the 18 to 49 demographic and among total viewers. Overall, 2.89 million viewers watched, according to the network.
That’s a 20 percent increase over the 2.4 million who watched last season’s debut. Among viewers ages 18 to 49, the show saw an even greater increase of 24 percent, for a total of 1.981 million people in the demographic.
Along with TV viewership, the network’s web site also saw higher traffic. Bravo points out that there were “158,000 unique visitors” and “1.4 million page views,” which is about nine pages per visitor. A large chunk of those were probably people clicking through Andy Cohen’s three-words-per-page blog posts, trying to figure out if there was any actual point.