Advertisers triple as Kid Nation ratings drop

While advertisers were supposedly okay with Kid Nation before it debuted, there were noticeably few advertisements during the show’s first episode: just three, and it took them 38 minutes to appear.

Now, the show “has nearly tripled its number of advertisers since the series premiere,” and “increased the number of advertisers supporting the show to more than 20, up 60 percent from a week ago and nearly triple the number on the series premiere,” according to The New York Times. However, “[s]ome of the advertising commitments were made before the show went on the air,” so they’re not necessarily a direct result of a lack of post-debut controversy.

In the meantime, the show has lost 2 million viewers: last week’s third episode “drew 7.4 million viewers, down from 7.6 million a week earlier and 9.4 million for the series premiere,” according to the Times. But viewers ages 2 to 11 “rose to an estimated 787,000 in the third week from 777,000 for the series premiere.”

‘Kid Nation’ Slips in Viewers but Gains in Advertisers [New York Times]
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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.