Bachelor 11 is Texas bar owner Brad Womack

ABC has announced the identity of the 11th star of The Bachelor, and he’s a 34-year-old Texan bar owner.

Brad Womack is a “self-made entrepreneur” who “co-owns four lucrative bars with his two brothers” and is “looking to expand into other ventures and are in the early stages of developing a hotel,” according to an ABC press release. One of those bars is called the Chuggin Monkey, which has a MySpace page.

According to an ABC press release, he’s also “ready to find his soul mate, settle down and have the family life he has so long desired,” and for that, he’s turned to a reality show with a terrible record of forging successful relationships.

The new season debuts Sept. 24 at 9:30 p.m. ET.

ABC’S New “Bachelor” is a Sincere, Sexy, Successful Self-Made Man Who May be the Series’ Hottest Guy Yet [ABC press release]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.