Big Brother ratings climb, web site gets one-third of TV network traffic

Big Brother 8 may be more appalling than in years past, but the show’s ratings are increasing, and it “continues to pace ahead of last season’s all-stars edition,” Variety reports. In other words, the show’s producers and the network are being encouraged to continue.

Last Thursday’s episode, during which Jen was evicted, left was watched by 7.75 million viewers, a season high; the previous Tuesday was watched by 7.3 million people, “achieving some demo highs despite opposing NBC’s ‘Talent,'” according to Variety.

On Tuesday, when Amber and Daniele played Power of 10, the game show “delivered its best performance to date Tuesday night” because of their appearance. The game show was watched by “9.7 million viewers overall,” about a half-million more than watched its premiere, and making it “the night’s most-watched program overall,” Variety reports. In case we think their appearance had nothing to do with the high ratings, viewership “peaked in the first half-hour when ‘Big Brother’s’ Amber Tomcavage competed for the big bucks before settling for a $1,000 prize.”

Afterwards, 8.2 million viewers tuned in to Big Brother 8, and the show “easily [won] its hour in demos and [stood] as the night’s No. 1 program in 18-49. It matched or set the show’s best performance for any night this summer in key demos as well as total viewers,” Variety says.

The show is also popular online: “the CBS reality show got almost a third of all [TV network] traffic (29.46%) for the week ending Aug. 25, on par with its 29.84% share in the previous week’s top 10 list and essentially as much as all the other top 10 sites combined,” Broadcasting & Cable reports.

In second place was NBC’s site for America’s Got Talent, but it only drew 5.13 percent of the traffic, about one-sixth of Big Brother‘s. Of the top 10, only three were scripted shows, and CBS’ Pirate Master came in sixth with 2.95 percent of network TV traffic.

‘Brother’ gives CBS a boost and ‘Brother’ helps turn up ‘Power’ [Variety]
Big Brother Rules Online [Broadcasting & Cable]