Once a boutique network that produced quality television shows, Bravo is now becoming Bravo Media, a company with six separate divisions, one of which is an alliance with a talent agency that its reality stars may be forced to join.
Bravo Media is “an all-encompassing group of divisions,” according to a press release. The divisions are the talent agency alliance, Bravo Digital, Bravo Radio, Bravo Experience, Bravo To Go, Bravo Merchandising, and Bravo Publishing. Oh, and Bravo TV.
Bravo Merchandising, for example, will produce Top Chef knives from Master Cutlery, while Bravo Experience “will hold its first Bravo Fan Fest at Universal City Walk in Los Angeles, where visitors can meet the network’s favorite personalities face-to-face.” Its talent division is “an alliance with Pangea Management Group to help facilitate the burgeoning careers of the Bravo talent and personalities from the network’s popular docu-dramas and competition reality franchises,” the press release says.
The network “hasn’t decided whether — before appearing on its shows — non-celebrities will have to agree to let its new alliance with Pangea Management Group direct their careers if they become popular,” USA TODAY reports.
Bravo President Lauren Zalaznick told the paper that their cast members are apparently quite dumb: “They get confused. They get a million terrible offers, and if they make bad career choices, it’s bad for Bravo.” She says that contestants “need our help, and we’re happy to help them.” Of course you are: You’re going to make money off of them.
The Bravo press release also says that the network plans to basically ruin Television Without Pity, which will be relaunched this fall with “blogs, interactivity, video and more,” all “to realize double-digit growth across all metrics.” Hopefully those will be more scintillating than Andy Cohen’s five-words-per-page, self-fellating blog.