Top Chef “goes bilingual” with Telemundo to “leverage the Latin influence” of Top Chef 3

Bravo is partnering with its sibling station Telemundo (both are owned by NBC Universal) to promote Top Chef 3 to Latino viewers.

Why are they doing this? Apparently because the third season is set in Miami, and as any overgeneralizing person knows, Miami equals Latinos. If NBC Universal owned Logo, would Bravo have done this for the first season, which was set in San Francisco?

Anyway, Bravo VP Jason Klarman actually says in a press release that this partnership is designed “to leverage the Latin influence of this season and drive viewership with the Hispanic audience.” Telemundo’s president, Don Browne, said, “This partnership will strengthen Bravo’s presence among U.S. Hispanics and will increase Telemundo’s audience and awareness in the general market.” And Bravo calls this its “first-ever venture into the Hispanic market.”

Among other things, there will be “bilingual blogs” and a challenge that’s product placement for Telemundo’s show Dame Chocolate. Two web-based cooking shows will be hosted by Top Chef 2‘s Carlos Fernandez, who will also appear on Telemundo’s morning show. Carlos will also write the blog, because Bravo is either cheap or could not locate another Latino contestant.

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.

Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.