Idol’s top 12 ratings down 15 percent compared to last year–because of daylight savings time?

On Tuesday, American Idol 6 once again bulldozed the competition, and was watched by 29.4 million viewers. It “[beat] the combined ABC-CBS-NBC-CW competition by 13 shares in adults 18-49,” Variety reports.

However, its numbers are down from the semi-final performance shows (ratings here), and compared to the first top 12 show last year, it also lost viewers.

Variety says the show’s ratings “was down about 15% vs. the same night last season, primarily due to Daylight Savings Time starting earlier this year.” Media Life, working off the same Nielsen data, cites the same reason, saying the lower ratings were due to “the start of daylight savings time three weeks earlier than usual and unseasonably warm weather on the East Coast, which drew many people away from their television sets.”

Are people really that affected by sunlight, abandoning their televisions and running outside to frolic in the twilight at 8 p.m.? Or does the fact that three-quarters of the top 12 contestants suck perhaps have something to do with it?

All about ‘Idol’ [Variety]
Fox’s ‘Idol’ chills the rest of primetime [Media Life]

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