Apprentice debuts to lowest audience yet, gets beat by Housewives, Without a Trace

Delaying the start of the season until January, moving to L.A., firing Carolyn, letting America select a candidate, introducing new twists, and Trump’s fighting with Rosie: none of it helped The Apprentice 6‘s debut ratings.

The first episode, which was 90 minutes long, was watched by an average of 9.1 million viewers, according to Variety. That’s even less than last season’s debut. The show has lost viewers every single season since its start three years ago.

Variety does have some good news–the show “[moved] into a narrow 18-49 lead at 10:30.” But Media Life reprots that the show “[lost] 20 percent of its lead-in,” Grease: You’re the One That I Want. It also “finished behind ABC’s ‘Brothers & Sisters’ in 18-49s at 10 p.m. and was third behind that and CBS’s ‘Without a Trace’ in total viewers,” and ABC’s Desperate Housewives, which only competed with Trump for half an hour.

Decent start for ‘Grease’ [Variety]
Not so rosie: ‘Apprentice’ hits new low [Media Life Magazine]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.