Delaying the start of the season until January, moving to L.A., firing Carolyn, letting America select a candidate, introducing new twists, and Trump’s fighting with Rosie: none of it helped The Apprentice 6‘s debut ratings.
The first episode, which was 90 minutes long, was watched by an average of 9.1 million viewers, according to Variety. That’s even less than last season’s debut. The show has lost viewers every single season since its start three years ago.
Variety does have some good news–the show “[moved] into a narrow 18-49 lead at 10:30.” But Media Life reprots that the show “[lost] 20 percent of its lead-in,” Grease: You’re the One That I Want. It also “finished behind ABC’s ‘Brothers & Sisters’ in 18-49s at 10 p.m. and was third behind that and CBS’s ‘Without a Trace’ in total viewers,” and ABC’s Desperate Housewives, which only competed with Trump for half an hour.