Project Runway 3’s finale was Bravo’s most-watched show ever

Continuing the trend of Project Runway finales breaking records for Bravo, the third-season finale was the network’s most highly rated show in its history.

5.4 million people watched, which “[made] the show the #1 telecast on cable for the night,” according to a Bravo press release. In certain cities, it even exceeded the ratings of broadcast TV programs. The finale “beat all broadcast and cable programs in major markets including Seattle and San Francisco.”

The number of viewers who watched was more than twice the number that watched the first season finale (2.5 million), and two million more than last spring’s second season finale (3.4 million).

Top Chef 2‘s debut didn’t hang on to much of that lead-in, as only 1.9 million watched it. However, that was an increase of 46 percent from last season, and it did air at 11, past many people’s bedtimes.

Bravo’s Lauren Zalaznick said, “To say we are pleased by last night’s numbers would be an understatement. … ‘Project Runway’ catapulted into the pop culture stratosphere this fall as we headed into the finale, while ‘Top Chef’ season two’s debut really exceeded even our highest expectation.”

Bravo Shattered Records Last Night, Drawing Its Biggest Audience Ever [Bravo press release]

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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.