Flavor of Love 2‘s finale Sunday was watched by 7.5 million viewers, more than any other VH1 show in the network’s history. That’s 27 percent more than watched the first season finale, and “more than [double] the season-two premiere.”
More significantly, it might just be the most popular show ever among viewers 18 to 49 on cable. A total of 4.9 million viewers that age watched, which makes it “the most-watched episode of an original basic-cable series among 18- to 49-year-olds — possibly ever,” according to Variety. It “now outranks episodes of original cable series among adults 18-49 on FX, MTV, TBS, TNT, USA and all other” cable networks.
That number was even higher for African-American viewers; “one out of every three black viewers watching TV on Sunday night was tuned into VH1,” Variety reports. Interestingly, the 4.9 million ages 18 to 49 means a rather large number, 2.6 million viewers, were under 18 (more likely) or over 50 (less likely).
MTV Networks president Brian Graden attributed the success in part to the fact that the show has buzzworthy moments, like the premiere episode which featured the floor-crapping incident, which reach a lot of people online. “In the world of digital distribution, we’re living in a forward-it-to-a-friend age. Certain shows lend themselves to that notion, and ‘Flav’ is the perfect example,” he said.