30-second ads for American Idol 6 results show average $620,000

FOX is selling 30-second advertisements on American Idol 6‘s results show for an average of $620,000. Similar ads on the performance show go for about $594,000, according to Advertising Age.

That’s compared to $518,000 for Wednesday-night ads and $497,000 for Tuesday night ads last year. And those are just averages. “Media agencies reported that ‘Idol’ spots this season have sold for $550,000 to $700,000,” according to AdAge.com.

That means “Fox is officially the most expensive network for advertisers trying to reach 18- to 49-year-olds.”

Elsewhere, Survivor Cook Islands ads are selling for $296,000, while Apprentice 6 ads are going for just $150,000. On the new network The CW, America’s Next Top Model is “the network’s most expensive show … at $135,000, a significant jump from last year’s UPN price tag of $62,319.”

Thanks to ‘Idol,’ Fox Ranks as the Priciest Network [Advertising Age]

Review: Married at First Sight

Marriage At First Sight

In an era of Tinder and Grindr, instant acceptance or dismissal of a potential partner, or instant sex with another body, Married at First Sight offers the thrill of watching strangers deal with the very basics of relationships.

Beyond the headline-grabbing premise, the series has turned out to be a stripped-down, authentic exploration of something very interesting. Read the full review.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.