30-second ads for American Idol 6 results show average $620,000

FOX is selling 30-second advertisements on American Idol 6‘s results show for an average of $620,000. Similar ads on the performance show go for about $594,000, according to Advertising Age.

That’s compared to $518,000 for Wednesday-night ads and $497,000 for Tuesday night ads last year. And those are just averages. “Media agencies reported that ‘Idol’ spots this season have sold for $550,000 to $700,000,” according to AdAge.com.

That means “Fox is officially the most expensive network for advertisers trying to reach 18- to 49-year-olds.”

Elsewhere, Survivor Cook Islands ads are selling for $296,000, while Apprentice 6 ads are going for just $150,000. On the new network The CW, America’s Next Top Model is “the network’s most expensive show … at $135,000, a significant jump from last year’s UPN price tag of $62,319.”

Thanks to ‘Idol,’ Fox Ranks as the Priciest Network [Advertising Age]

Surprisingly, man not eaten alive on Eaten Alive

Eaten Alive

Discovery Channel’s happy family holiday special Eaten Alive aired Sunday, rewarding viewers for their two full hours of viewing by ensuring that they spent quality time in the company of others instead of wasting that time doing something else that might not have been as satisfying, such as buying things that have labels which accurately reflect their contents.


Winter 2015 reality TV debut schedule

winter 2015 reality TV schedule

Mark your calendars with all these upcoming reality TV show debuts, including Celebrity Apprentice, The Bachelor, and another season of MasterChef Junior, all of which kick off in early January.

There are also 20+ shows debuting in December--including the one-off return of The Sing Off. No winter break for reality TV.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.