30-second ads for American Idol 6 results show average $620,000

FOX is selling 30-second advertisements on American Idol 6‘s results show for an average of $620,000. Similar ads on the performance show go for about $594,000, according to Advertising Age.

That’s compared to $518,000 for Wednesday-night ads and $497,000 for Tuesday night ads last year. And those are just averages. “Media agencies reported that ‘Idol’ spots this season have sold for $550,000 to $700,000,” according to AdAge.com.

That means “Fox is officially the most expensive network for advertisers trying to reach 18- to 49-year-olds.”

Elsewhere, Survivor Cook Islands ads are selling for $296,000, while Apprentice 6 ads are going for just $150,000. On the new network The CW, America’s Next Top Model is “the network’s most expensive show … at $135,000, a significant jump from last year’s UPN price tag of $62,319.”

Thanks to ‘Idol,’ Fox Ranks as the Priciest Network [Advertising Age]

Frankie leads Big Brother's parade of delusion

Frankie on Big Brother

Heading into the finale, the delusion continues, with a re-appearance by evicted Frankie.

Related: The unwatchable cast of Fox's Utopia keeps yelling and screaming.


Shark Tank is getting a spin-off

Shark Tank

Companies that get deals on the show will be followed for this new spin-off.

Also: Before the show began, Shark Barbara Corcoran was cast and then replaced--but then she sent this amazing e-mail and won the job.

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.