Everlast is “very pleased” with Contender 2, which it says has “reached 20 million viewers nationwide”

Contender 2 sponsor Everlast is “very pleased with the viewer ratings for this new season,” the company’s president said in a statement.

Although the ratings for the first episode were down among total viewers, Everlast says the show “reached 20 million viewers nationwide across all airings on ESPN and ESPN2 just ten days since the second season of ESPN’s critically acclaimed boxing reality series premiered.”

In other words, the show reached a large number of viewers when all of the repeats on both networks were considered. Everlast notes that, compared to last year, ESPN’s ratings “increased 31% from the corresponding 10-11 p.m. time slot.”

Also in the press release, executive producer Mark Burnett says, “I have always believed there was a solid core audience for this series and am glad to see so many viewers flocking to see this season’s The Contender.”

ESPN’s Boxing Series, The Contender 2, Delivers Knockout Numbers in First Two Weeks for the Everlast Brand [Everlast press release]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.