GM drops Survivor sponsorship, but not because of race twist

After sponsoring Survivor for its first 12 seasons, GM has dropped its sponsorship of the show.

That their sponsorship was dropped before the most controversial season yet is “just a coincidence” and “not cause and effect,” GM spokeswoman Ryndee S. Carney told the AP.

Instead, it apparently took them 12 seasons to figure out that it’s not exactly organic to have a GM vehicle drive across the sand on an island only accessible by boat. They wanted more integration, but “[t]here’s a limited number of possibilities as to how you can integrate a car or truck in a show that people spend their whole time on an island,” she said.

In fact, the AP reports that “the company made the decision in the normal course of making its media buys months ago, before the show made its recent announcement.”

GM Withdraws CBS’ ‘Survivor’ Sponsorship [AP]
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about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.