Mark Burnett talked to reporters a few minutes ago about his upcoming online competition series Gold Rush, and, among other things, clarified the rules of the game.
Essentially, over a couple days, clues will be revealed online and on TV shows (the first will be revealed on the Early Show Sept. 13, while one of the final clues for the first round will be revealed on Survivor Cook Islands‘ debut). Those 12 clues together will suggest the answer to the final, 13th question.
Burnett gave an example, suggesting a clue such as “her Kabbalah name is Esther” (answer: Madonna) combined with answers about Las Vegas, Egypt, a ray of light, and the length of one of the tracks on a Madonna album could then suggest the final answer, a specific room in the Luxor in Las Vegas.
Participants will answer those clues online, and they’ll be revealed over time. The first three people to correctly answer the 13th question during each round will be flown to compete for $100,000. Later, the 12 round winners and six others will be flown to LA to compete for $1 million.
However, you don’t have to compete individually. Burnett said “you can form syndicates if you want” and share the prize if you win. He suggested people might form teams that have members who have different expertise, as the clues are “all pop culture”-focused.