2.4 million watch Project Runway 3 premiere, which will air on NBC Monday

Project Runway 3‘s debut Wednesday was watched by 2.4 million people, “more than doubling the 925,000 viewers who watched the second-season premiere on Dec. 7,” Variety reports. And that’s almost seven times the number of people (354,000) who watched the first season’s first episode.

As a result of its success, and to try to make the show even more popular, NBC Universal is demonstrating some corporate synergy by giving Project Runway 3 exposure on broadcast television. (The two networks did the same thing two years ago with Queer Eye.)

The first episode will air Monday at 8 p.m., while episode two will be broadcast Monday, July 24. Only two episodes are presently scheduled, although if the show performs well and provides a good lead-in to Treasure Hunters, NBC could certainly add more.

TNT, Bravo shows fire up cable [Variety]
Season Three Of Bravo’s Hit Reality Show “Project Runway” Gets First-Ever Airing On NBC [Bravo press release]
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Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 37, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.