Apprentice 5 finale was the series’ lowest-rated finale but the highest-rated ep this season

The finale of The Apprentice 5, during which Sean Yazbeck was named Donald Trump’s fifth apprentice, was the lowest-rated finale yet for the series.

The show averaged 11.2 million viewers, which “made it the highest-rated episode of this edition,” The New York Times reports. But among adults 18 to 49, the finale lost 23 percent of the audience who tuned in last December to watch Randal win The Apprentice 4, and 28 percent of those who watched the end of The Apprentice 3, according to Media Life Magazine.

Still, overall on Monday, “NBC easily won the night among adults 18 to 49 and total viewers,” according to the Times. But that was mostly due to Deal or No Deal.

A Big ‘Deal’ for NBC [New York Times]
Trumped: Finale fizzle for ‘Apprentice’ [Media Life Magazine]

about the writer

Andy Dehnart is a journalist who has covered reality television for more than 15 years and created reality blurred in 2000. A member of the Television Critics Association, his writing and criticism about television, culture, and media has appeared on NPR and in Playboy, Buzzfeed, and many other publications. Andy, 36, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.